Flowers inside a home are more than decoration. They are presence, rhythm, texture and emotion. Through the vision of Cecilia Paganini, founder of La Fiorellaia, floral styling becomes a way of shaping interior identity — a dialogue between nature and architecture, between aesthetic choices and the invisible energy of a space. Her approach combines sensitivity and structure, allowing flowers to elevate a home with meaning rather than excess.
When Flowers Become Part of Interior Design
A floral element is most powerful when it feels integrated, not added. Cecilia describes her method with clarity. “In a design-driven way. When I place flowers in a space, I consider them part of the interior: they must interact with volumes, materials, light, palette and proportions. They are not an additional element, but an extension of the home’s architecture and style.”
This perspective reshapes the role of floral styling. Flowers are not accessories — they are compositional tools that influence movement and aesthetic balance. They complete the room the same way a sculptural lamp or a textured fabric would.
Long-Lasting Solutions for Low-Maintenance Homes
Not everyone has the time or desire to maintain fresh flowers. Cecilia offers refined alternatives that preserve atmosphere without requiring daily attention. “Dried botanical elements and long-lasting installations. Branches, structured foliage, graphic compositions, wreaths and works in dry material give rhythm and presence to the space without needing daily care. The effect is natural, contemporary and stable over time.”
These solutions enhance interiors with architectural shapes and earthy tones, blending design sensibility and functional longevity.
Choosing the Right Palette for Each Room
Color is a decisive factor in creating harmony at home. Cecilia approaches it analytically. “It depends on light, materials and the function of the room. In living rooms, I prefer warm and soft tones that harmonize: beige, ochre, soft greens. In the kitchen, fresh and light palettes work well. In the bedroom, I choose relaxing, powdery colors. In bathrooms and entrances, I like to work with stronger contrasts, especially if the spaces are small.”
Rather than imposing a universal palette, she reads the room and uses flowers to amplify its identity.
How to Choose the Perfect Centerpiece
A centerpiece should elevate the table — never dominate it. Cecilia begins with the foundational element: the table itself. “I start from the table. Shape, material, size and mise en place define the type of composition. A centerpiece must be present but not intrusive: it must accompany the conversation, not obstruct it. The right volume, the right height, and the right botanicals harmonize with what surrounds them.”
Her philosophy eliminates the common error of oversized arrangements, replacing it with intelligent proportion.
Scents to Avoid in Home Environments
Fragrance plays a silent but powerful role in comfort. Cecilia prefers discretion. “Those that are too intense or saturate the space. I prefer flowers with a delicate scent, perceptible only when approaching. At home, it is important that aroma and floral presence are balanced, never invasive.”
A home should breathe — not compete with its own scent.
Different Styles for Modern and Classic Homes
Architecture shapes floral language. Cecilia adapts her hand accordingly. “In modern homes, I often work with graphic lines, scenic compositions, aesthetics that are minimal but impactful. In classic homes, I prefer more traditional compositions, abundant installations and soft shapes that complement old-style interiors. Flowers always adapt to the interior language, without forcing it, but it’s also nice to play with contrasts to surprise.”
This adaptability allows La Fiorellaia to enhance any space without compromising its essence.
Plants for People With Little Time
Not everyone is ready for demanding plants. Cecilia suggests reliable options. “Resistant and low-maintenance plants: sansevieria, pothos, monstera, for example. They work in different environments, require minimal care and maintain a constant green presence.”
These plants perform well even in imperfect conditions, making them ideal for modern lifestyles.
One Gesture That Instantly Transforms a Room
Sometimes a single botanical intervention is enough to shift the energy of a home. “Insert a botanical element that creates rhythm: an important vase with branches, a dry composition, a scenic plant or smaller plants placed harmoniously in the space. Sometimes a single well-designed gesture can change the perception of an entire room.”
It is the art of doing more with less — a philosophy at the core of La Fiorellaia’s domestic styling.
Through Cecilia’s approach, floral styling becomes a form of interior expression. It is a way of living with beauty, of allowing nature to soften structures, of creating atmosphere through shape and silence. When flowers enter a home with intention, the space expands — and so does the feeling of belonging within it.